Communication served as a vital means of restoration during 9/11 – from the press, from businesses, from people and from PR practitioners. – Photo Credit: Imani Lewis at the Newseum
For any person in America, these numbers convey the horrific events of that day in 2001. This weekend, I visited the Newseum’s 9/11 Gallery and experienced some flashback moments of my own. Despite feeling sad, I left inspired. The press showed heroic dedication to document what happened that day. History is grateful for them.
After visiting the exhibit, I was curious to know about similar actions of PR practitioners during 9/11 and how crisis communication played a part in the recovery process. After a bit of research, I found an article by the Harvard Business Review, “Crisis Communication: Lessons from 9/11” discussing the key means of crisis communication during 9/11 that were critical to connecting with employees and reconstructing business life. The author Paul Argenti listed several steps in successful crisis communication of which I have the three following takeaways. Continue reading
Studying and writing for public relations can be tricky work.
With organizing a story, there are massive amounts of research conducted before the real writing begins.
To go through this research process smoothly, I like to use two news resources – Google and Twitter.
Although both are online, Google is definitely the authority in spearheading my research.
I use Google to search for key terms, find old material on topics and read the opinions of other writers on the topic that I am researching.
I also use Google to find out more about the people or organizations that I write about by searching their names for any online presence.
Speaking of online presence, Twitter is a great tool for helping me learn about what kind of online “persona” the organization or individual that I am researching holds.
It also helps me find out about the most current discussion points relating to a certain topic, using hashtags.
I use both tools for personal use as well. I search for information about internships and public relations career education through Google. With Twitter, I search for PR organizations that intrigue me.
Both Google and Twitter are fundamental tools for new writers.
(WC: 197) Continue reading