Studying and writing for public relations can be tricky work.
With organizing a story, there are massive amounts of research conducted before the real writing begins.
To go through this research process smoothly, I like to use two news resources – Google and Twitter.
Although both are online, Google is definitely the authority in spearheading my research.
I use Google to search for key terms, find old material on topics and read the opinions of other writers on the topic that I am researching.
I also use Google to find out more about the people or organizations that I write about by searching their names for any online presence.
Speaking of online presence, Twitter is a great tool for helping me learn about what kind of online “persona” the organization or individual that I am researching holds.
It also helps me find out about the most current discussion points relating to a certain topic, using hashtags.
I use both tools for personal use as well. I search for information about internships and public relations career education through Google. With Twitter, I search for PR organizations that intrigue me.
Both Google and Twitter are fundamental tools for new writers.
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