Lessons in PR EXCLUSIVE: Ethics as Culture, Grunig Lecture at Maryland


My friends and I learned valuable lessons by chatting with PR professionals at the Sixth Annual Grunig Lecture. Photo credit: Imani Lewis via Photogrid

Last week, I had the opportunity to attend the Sixth Annual Grunig Lecture held at the University of Maryland. As a student, it was a privilege to interact with the top representatives of the public relations industry. It opened my eyes to the different areas I could explore within public relations. In addition to having great discussions with PR professionals, I and 350 other attendees listened as CEO of FleishmanHillard Dave Senay spoke on Ethics as Culture, a project the company is currently involved in which focuses on making ethics a priority in public relations. His presentation of the project was exceptional; I want to share three key takeaways that I received from it.

Takeaway #1 – Making ethical decisions is not a “nice to have” but a “must do.”

Senay shared several examples of PR gone wrong when ethics were not considered a priority in the organization’s dealings. He continued to explain the importance of this advice by presenting several examples of PR practitioners and clients suffering grave consequences for not conducting business ethically.

Takeaway #2 –  Good ethics are rooted in character, not training.

There exists an instinctive temptation to attempt to remedy ethical issues in an organization through training and further education. However, according to Senay, ethical behavior is rooted in character, a passion for being a respectable person to others. Continue reading